Luxury Watches Instagram Accounts To Follow -Top 20


I’m a big fan of luxury watches, but it’s not something I brag about often. It’s just something I enjoy seeing on people who are stylish and know how to dress nicely. That’s why I’ve decided to create this list of watch accounts to follow on Instagram if you love luxury watches.

Luxury watches are a big deal in the watch world. Not only are these things pricey, but they also say a lot about the person wearing them. The style, the quality, and how much it means to the owner depend on their individual circumstances and tastes.

There are many watch companies and watch photographers on Instagram that have high-quality photos and videos of some of their watches. However, it can be difficult to find great luxury watches on Instagram.

This list takes a look at some of the best luxury watch accounts on Instagram so that you can follow them if you’re a watch lover.


You’ll feel hungry for a snack and want to buy a new watch after browsing the PB and Watches account. The pictures are brightly lit and artistically staged, and they are frequently taken with food or a drink.

You’ll find creative images of some of the best watches, such as a Rolex set on a bagel or an Omega photographed next to ground coffee.

pb and watches

Carson Chan

The Watch Professor, sometimes known as Carson Chan, is an expert on watches. He is the one to listen to when it comes to watches because he is the Head of Mission in Asia for the Fondation de la Haute Horlogerie and formerly held important positions for Richard Mille Watches and Bonhams.

watches on instagram

Atom Moore

The photography of Analog/Art Shift’s director, Atom Moore, is breathtaking. It is evident from looking at the stunning images on his Instagram account that he has earned his role. His macro photography gives this kind of account a unique spin.

Atom watches on Instagram


Fred Mandelbaum, an Austrian vintage chronograph collector, is the person behind this account. Mostly images and in-depth information about various Breitling chronographs, a brand he adores and is passionate about, can be found on his Instagram feed.

He owns a sizable watch collection, which includes Breitling SuperOceans and Navitimers. On his page, there are no clocks for sale.

watch fred

Anish Bhatt

The world of watch photography already considers Anish Bhatt to be a legend. His Instagram account is delightful, fusing vintage watch photos with pictures of people wearing street style. His tale is interesting and worth following, with the occasional fancy car.



Entrepreneur Maximilian Büsser started the high-end watch company MB&F in 2005 after working at Harry Winston Rare Timepieces and Jaeger-LeCoultre. To produce stunning timepieces, MB&F works with independent individuals with backgrounds in design, logistics, and photography.

Follow this page for updates from the firm on its most recent offering and information on the items if you prefer your timepieces to be imaginative and distinctive.

watches on Instagram


Hublot’s Instagram feed provides a complete glimpse into their world. Through Instagram Stories, they not only showcase their newest models but also offer you access to many of their events.

With a remarkable 5.6 million followers, it is one of the most popular Instagram accounts among watch brands because of this combination and its consistent updates.



The watch industry is puzzled by his moniker, but he is no novice. It’s obvious why this anonymous Instagrammer is one of the most well-known out there with such a stunning collection of only the top watch brands.

Watches on Instagram


Zenith enjoys showcasing both its world-class watches and its events on its Instagram page. This gives you access to an enjoyable stream of stuff that is constantly fresh and new.

Additionally, Zenith uses Instagram stories to highlight other models or their outstanding partnerships with Swizz Beatz.

Zenith watche

Carter Combs

The most adored Instagram watch legend is Wristi, aka Carter Combs. Beginning in 2012, he soon gained a sizable Instagram following as a result of his humorous approach to watches that put an emphasis on backdrops that convey a story.

Despite owning a large collection of watches, he never appeared to be in a rush and instead appeared to be having the time of his life.

Following his demise in 2019, tributes from his followers and friends in the Instagram watch community have continued to come in with the hashtag #wristinpeace, sharing their memories and honoring him for his character and kind spirit that made so many people’s lives better.


Austen Chu

Austen Chu enjoys watches, and his Instagram feed reflects this. He updates the blog frequently with new pictures of stunning objects from brands like Patek Philippe, Richard Mille, and Audemars Piguet, many of which he owns.

He is one of Asia’s best-known collectors. Austen is also the creator of Hong Kong-based Wristcheck, a platform for verified pre-owned watches used by collectors and watch lovers.


Watch Fashionista

One Instagram account distinguishes itself from the heavily male-dominated watch industry by concentrating solely on women’s watches.

The Instagram account Watch Fashionista appears to be a collaboration with Anish Bhatt, and it showcases stunning timepieces for ladies, some of which are matched with stunning clothing.

Watch fashionista

Patek Philippe

If you love watches, one Instagram account you should be following is Patek Philippe. Each month on the 18th, they post a brand-new narrative that highlights both the brand’s illustrious past and some of its amazing new models.

This is also best understood when you visit their Instagram feed, as that is when the visual impact of their original strategy is most striking.



Follow Hodinkee for an Instagram feed filled entirely with the best watches and the best of SIHH (Salon International de la Haute Horlogerie).

For information on new watches, in-depth reviews, vocabulary, history, and other topics, watch collectors should be sure to sign up for Hodinkee’s daily newsletter as well.


A. Lange & Söhne

A. Lange & Söhne enjoys highlighting the particulars that distinguish their brand on their Instagram page. In addition to doing this with excellent images, they also give you the underlying knowledge you need to have a better understanding of the technology and workmanship involved.

As a result, it also contributes to the easy and entertaining expansion of your watchmaking knowledge.

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Watches are drawn by Canadian visual artist Julie Kraulis. In contrast to the typical product photographs, Kraulis uses a pencil to bring the clocks to life on paper and focuses on minute details.

She offers snippets of her drawing process, along with some personal life events, from the beginning to the finished product.



The “site of the world’s most popular watch blog since 2007” has an Instagram account like this. An online magazine called A Blog to Watch features everything from pricey and high-end companies to low-cost alternatives.

The blogs also include buying advice and reviews for watches.

Watches on Instagram


SJX, a Singapore-based watch journalist, updates this page with interesting news from the world of horology, covering anything from recent launches to uncommon creations.

Along with items from well-known luxury manufacturers like Cartier, Hublot, and Hermes, the mix also includes timepieces from independent watchmakers.



Doxa’s history dates back to 1889, but the 300T, which was released in 1967, marks the beginning of the company’s long tradition of producing professional diving watches.

A short glance through their Instagram feed reveals that many of their owners are still using their watches underwater. The company is still one of the most reputable diving watch brands on the market.



Geneva, Switzerland-based Rolex SA is a Swiss watch designer and manufacturer that was established in Britain. Hans Wilsdorf and Alfred Davis established the business in London, England, as Wilsdorf and Davis did in 1905.

In 1908, the company registered the term “Rolex” as the trademark for its watches, and it changed its name to Rolex Watch Co. Ltd. in 1915.

Rolex sponsors numerous celebrities to wear and promote their timepieces. The watch industry’s largest advertiser and marketer is Rolex.


Conclusion: Luxury Watches Instagram Accounts To Follow -Top 20

There are a lot of luxury watch Instagram accounts out there, but these are the 20 best ones to follow if you want to see some amazing pictures of high-end watches. If you know of other great Instagram accounts that share pictures of luxury watches, be sure to let us know in the comments!

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