As a real estate agent, you’ve likely seen your fair share of Instagram accounts. Some are run by celebrities and models; some are owned by large companies, and some are run entirely by real estate agents. In this article, we’ll take a look at some of the top real estate accounts that could inspire you to be a realtor.
You can’t go wrong with any of these top real estate Instagram accounts because they cover so many different niches and topics in real estate.
Whether you’re looking for property listings, local news, or tips about how to sell your home, or you are simply looking for someone to motivate you to start your journey as a realtor. These accounts have something for everyone.
Damon Jason Greene and Lloyd Frink founded Zillow Group, an American tech real-estate marketplace company, in 2006. According to Zillow, it is a media company that makes money by selling advertising on its website.
As part of the Zillow Newspaper Consortium, Zillow announced a partnership in April 2009 to lend its real estate search engine to the websites of more than 180 US newspapers. Zillow splits advertising revenue from co-branded websites with newspapers and expands into local markets.
Hundreds of real estate agents in the Detroit area use Stylish Detroit’s services, which include not only interior and exterior photography, but also drone photography.
Follow the company’s account to see its stunning photography, videos, and 3D home tours. These tips will help you improve your real estate photography.
Trulia is an American online real estate marketplace owned by Zillow. It helps buyers and renters find homes and neighborhoods across the United States by providing recommendations, local insights, and map overlays with information on a commute, schools, churches, and nearby businesses.
Trulia was established in 2005 and is based in San Francisco, California. The Zillow Group owns and operates it.
Chelsea Peitz’s Instagram feed is devoted to assisting real estate agents in improving their Instagram game.
She offers free Instagram audits in addition to posting tips and tutorials on everything from design hacks to social strategy.
Redfin provides a full range of real estate services. The Seattle-based firm was established in 2004 and went public in August 2017. Glenn Kelman is the company’s CEO. To undercut the competition, Redfin’s business model is based on sellers paying it a discounted fee to list their homes.
Buyers who use Redfin receive a portion of the brokerage’s commission back (called the Redfin Refund) that can be applied to closing costs or received as a tax-free check after they close on their home.
Gogo Bethke is a real estate influencer who understands how to use social media to advance a real estate career. She uses her platform to teach other real estate agents how to improve their social presence, and she also provides a paid social media course called Gogo’s Bootcamp.
Apartment Therapy is a home design and decor lifestyle blog and publishing company. Maxwell Ryan, an interior designer, and Oliver Ryan, a new media businessperson, founded Apartment Therapy in 2004.
Apartment Therapy has won the 2020 Webby Award for Lifestyle in the Social category. The Kitchn, a companion blog, focuses on home cooking, kitchen design, and entertainment.
Nicole Beauchamp is a global real estate advisor with Engel & Völkers New York and has worked as a residential real estate broker in Manhattan and Brooklyn for over a decade.
She does an excellent job of promoting listings, the community she serves, and the local businesses that operate there on her Instagram account.
Katie Lance is a key influencer in the real estate industry, with thousands of Instagram followers. She shares useful social media tips and video tutorials made specifically for real estate agents on her Instagram page.
She is the founder of the Real Estate “GetSocialSmart Academy.”
Inman News is the realtor to visit if you are looking for a reliable source for insider knowledge on the real estate industry. Her content isn’t necessarily something you’d want to repost, but trust me when I say it will inspire you. So, yes, she is the realtor you should turn to for inspiration.
Dusty Baker’s agency, “Sotheby’s,” posts a lot of listings and recently sold properties, as well as photos with his colleagues, on Instagram. If you’re looking for a realtor who enjoys traveling to new places, this is the man for you.
He posts photos of his family and himself exploring Montecito, California, and taking part in community events.
I was not really a fan of realtors before seeing Dottie Herman’s Instagram page, but I was captivated to learn more about the industry. She is the wealthiest self-made woman in American real estate, as well as the CEO of Douglas Elliman.
She has inspired many agents, both new and experienced, in the industry.
Angie Cole works as a realtor in Raleigh-Durham, North Carolina. She uses her Instagram feed to provide peeks at her personal life as well as to promote properties for sale.
She posts entertaining content such as amusing motherhood moments, upcoming and current listings, and information to educate potential clients about the home-buying process.
Ian Grossman is a top real estate salesperson in Austin, Texas, because of his innovative approach to selling on social media. He promotes his YouTube channel on Instagram, where he broadcasts full-length movies to help home buyers become more familiar with the city in which he sells.
Through his page, he also provides a local’s perspective on numerous Austin areas and attractions.
Windermere Abode was founded by Anne Jones. Her profile is a flawless display of listings and lovely family images from all across the city. She honors her community involvement throughout the pandemic and through charity, working alongside other community leaders.
She uploads high-quality virtual tours to her Instagram feed and promotes not only properties but also her city by incorporating local hotspots in her postings.
The sweetbros Instagram account is managed by brothers Matt and Andy Sweat. On Instagram, these brothers post photos of home exteriors from California’s Bay Area. Their photographs are vibrant and colorful, highlighting the natural beauty of the place.
Their wonderfully maintained feed also does an excellent job of giving both their residences and their community a warm, lived-in sense that purchasers would like.
Loida Velasquez is a top producer for the eXp Realty Team BC and an excellent example of a modern real estate influencer. There is a lot of activity on her profile, which shows how hard she works and how effectively she handles a high degree of responsibility.
She promotes her initiatives with other female entrepreneurs, as well as the training she provides for agents, in addition, to sneak glimpses into Team BC’s workplace and a day in the life of a top producer.
These home flippers and remodelers are experts at transforming a fixer-upper into a must-have residence. They also supply real estate brokers with many suggestions on how to rethink design, as well as economical staging strategies to genuinely make a house look like a home, in addition to plenty of renovating tips.
Hawaii Life, based in Princeville, is a locally owned and operated real estate company with around 300 agents serving the islands. They use their Instagram feed to offer stunning scenery photos of the islands, as well as captivating writing, to demonstrate that they understand what their consumers expect from them.
This is significant because they are marketing to a huge number of foreigners and retirees who have visited but never lived on the island.
They don’t just sell beautiful island properties. They are advertising Hawaii Life
Tom Ferry is undoubtedly the most well-known person in modern real estate and the proprietor of the number one real estate coaching organization in the United States.
He practices what he teaches, fully utilizing the power of social media. He educates his customers and provides insider market knowledge, help for buyers and sellers, and advice for investors.
Real Estate Instagram FAQ
Instagram is the best social media platform for real estate agents to generate new leads because of its visual appeal.
According to Guinness World Records, America’s number one ranked real estate agent, Ben Caballero of Addison, Texas, is the world’s number one real estate agent.
Instagram will allow you to show high-quality photos and highlight your listings. It is a great place for realtors to publish stunning photographs of their houses, video walkthroughs, and other necessary information that buyers need.
Conclusion: Top 20 Real Estate Instagram Accounts
As the real estate industry becomes increasingly visual, it’s more important than ever to make sure your Instagram account is up to par. By following the accounts in this article, you’ll be on your way to becoming a real estate Instagram powerhouse.
Thanks for reading, and don’t forget to leave a comment if you have any questions or suggestions.