If you’re looking for the best Instagram influencers to follow, there’s no better place to start than here. These 100 popular accounts have over 50 million followers combined and provide wonderful photographs that will brighten your day. The best Instagram influencers are constantly creating new content and sharing it with their followers.
These accounts can be found in every niche, from fashion to travel and everything in between. The best part is that these people aren’t just posting photos of themselves—they’re sharing photos from around the world that are sure to inspire you.
Whether you’re looking for the top fashion Instagrammers or the best travel influencers on the platform, these accounts have everything you need. Check out this list of 100 popular Instagram influencers to find your new favorite person to follow.
It is important to note that these top Instagram influencers are not traditional celebrities. Many lists of top influencers include famous musicians, sports athletes, and television and media personalities. This list focuses on influencers who derive the majority of their power from social media channels rather than traditional media.
Also, if you are looking for influencers who gain popularity from the media, there is a list for you. so what are you waiting for? Keep reading to learn more about your favorite influencer!
- Montana Tucker
- Daniel Kordan
- Lais Ribeiro
- Chiara Ferragni
- Gogo Bethke
- Laura Scott
- Chelsea Gonsalves
- Simeon Panda
- Olya Abramovich
- Cindy Sherman
- Chelsea Yamase
- Jessica Wang
- James Charles
- Amanda Cerny
- Sean Lew
- Val Mercado
- Kam Williams
- Addison Rae
- Brandon Woelfel
- Mariano di Vaio
- Jack Septiceye
- Jamie Oliver
- Parker Van Noord
- Kelia Anne MacCluskey
- Gabriela Milian
- Sommer Ray
- Zoë Sugg
- Babba C Rivera
- Khaby Lame
- Tom Ferry
- Alia Marie Shelesh
- Ella Mills
- Joanna Goddard
- Chrissy Rutherford
- Agostina Laneri
- Tom Cassell
- Garrott Coelho
- Kavita Donkersley
- Alton Devon Mason
- Benito Skinner
- Mark Fischbach
- Chris Bumstead
- Ulisses Jr.
- Bella Kotak
- Tieghan Gerard
- Carter Good
- Jacob Moon
- Belen Mozo
- Lexi Reed
- The Bucket List Family
- Kiana Danial
- Gina Homolka
- Felicia Keathley
- Sonia Lorenzini
- Reuben Singh
- Jonathan Cheban
- Nala Cat
- Meg Boggs
- Sam Schnur
- Precious Lee
- Popular Celebrities on Instagram
- Top Influencers on Instagram FAQ
Montana Tucker, an American pop singer, dancer, and songwriter, was born on January 18, 1993, in Boca Raton, Florida. Tucker got her start in the entertainment industry at an early age. She has danced for a variety of well-known artists, including Ciara, Pitbull, and Lil Wayne. She is one of the top influencers on Instagram with roughly 2.8 million followers.
If you are looking for a gamer you want to follow on Instagram, then this is your guy. PewDiePie is a popular Swedish YouTuber known for his video games and comedy videos. Regardless of genre, he is one of the best-known YouTubers and video creators.
Daniel Kordan has a keen sense of the majesty and beauty of the natural world. He has a sizable following on Instagram and is a well-known landscape photographer. Daniel has the talent to transport a viewer to the location he has captured in his photographs. Since he was a little child, Daniel has been captivated by photography, and it is absolutely incredible to see how he has made it his career!
Las Ribeiro is a Brazilian Victoria’s Secret Angel who was born on October 5, 1989. Before becoming a model, Ribeiro was training to be a nurse. A year after giving birth to her son, Alexandre, she heeded a friend’s suggestion and began modeling in her home country of Brazil. She has appeared in ad campaigns for Ralph Lauren, Christian Dior, Tom Ford, GAP, and American Eagle, as well as American, Brazilian, German, and Italian Vogue.
Chiara Ferragni is an Italian blogger, entrepreneur, fashion designer, and model, whose website “The Blonde Salad” has collaborated with fashion and cosmetics brands. In September 2017, Ferragni was ranked first on Forbes’ list of “Top Fashion Influencers.” She is a mother of two who posts images of herself and her family on Instagram.
Genre: Real Estate
Gogo Bethke is a real estate influencer who knows how to use social media to promote one’s career in real estate. She teaches other real estate agents how to increase their social presence through her platform, and she also offers a paid social media course called Gogo’s Bootcamp.
Laura is a Harvard-educated full-time doctor. Her spouse, who is also a doctor, has four daughters. Laura writes about a wide range of topics. Despite her status as a mom influencer, she shares the realities of balancing life as a professional, wife, and mother.
Chelsea Gonsalves is a beauty, fashion, and health enthusiast who writes and produces content. She openly discusses her recent 113-pound weight loss. Her weight-loss journey, but more significantly, the body positivity she promotes, is a great source of inspiration.
Simeon Panda is a professional bodybuilder, artist, and entrepreneur. He was born in London, England, on May 28, 1986. He is one of the world’s most influential fitness professionals, and he has competed in practically every bodybuilding championship across the world.
Olya Abramovich is one of the sexiest Russian models on Instagram, frequently posting photos of herself in bikinis or lingerie, prompting many to criticize her for being overly sexualized. She claims, however, that she is at ease with her physique and publishes photos to inspire other women.
Cindy Sherman, who was born in New Jersey, is a conceptual photographer and filmmaker known for her socially critical work. While in art school, she began painting in a super-realist style, but near the end of the 1970s, she shifted to photography to investigate the seductive impact of mass media on our individual and collective identities. Sherman is one of the top Instagram influencers, whose page is a heady mix of ordinary landscape photos and the occasional video she takes while traveling.
Chelsea Yamase is one of the most well-known female tourism influencers on Instagram. She is a travel blogger and content developer based in Hawaii. Her Instagram images are so amazing that they appear to be from another planet. If you’re unfamiliar with her name, check out her account! It’s incredible!
Jessica Wang, a New York-based Asian American blogger turned digital fashion expert, has over a million Instagram followers. Her design concepts are beautiful, fulfilling, and creative, which is an excellent combination and exactly what fashion influencers should be. Jessica Wang is a true fashion influencer who defies stereotypes, pushes fashion trends, and fuses high-street and luxury fashion.
James Charles is a makeup artist and beauty influencer from the United States. In 2016, he became CoverGirl’s first male brand ambassador. He has collaborated with Morphe Cosmetics to create an eyeshadow palette and a makeup line, and he has won numerous awards for his work on social media.
Amanda Rachelle Cerny (born June 26, 1991) is a model, actress, and Internet celebrity from the United States. She is primarily known for her YouTube channel and, formerly, her Vine profile, which has over 4 million followers. She was named “Playmate of the Month” in October 2011 by Playboy magazine.
Sean Lew, a multi-talented actor, and director, was born in Walnut, California, on November 25, 2001. Lew competed in World of Dance seasons one and two, reaching the Divisional Final with his long-time dance partner Kaycee Rice in the second season.
Val Mercado was born on February 17, 1992, in New York City. Her job as a fashion model and blogger, as well as her relationship with Tyga, has made her well-known. In 2016, her Instagram account surged in prominence, with over one million followers. She began her career as an Instagram and hip-hop model by working for Seventeen Magazine as a fashion blogger and writer for red-carpet events.
Kam Williams is passionate about creating lifestyle content that incorporates beauty, fashion, and parenting. She does an outstanding job of merging many aspects of her life to create a cohesive body of information. It’s no surprise that Kam has a sizable Instagram following. She has worked with brands in the health and technology industries, to name a few.
Addison Rae is an American social media personality and dancer whose Instagram posts focus on beauty rather than dance. She rose to prominence on social media after posting dance videos on TikTok, which remains her most popular platform. Rae’s meteoric rise led to her signing with WME in January 2020. She has, however, amassed a sizable following and gained considerable popularity on Instagram.
Brandon Woelfel, a New Yorker, is one of the top portrait and neon photographer influencers on Instagram. He creates amazing photos with vibrant colors and hazy lighting. The young man creates stunning lookbooks for a variety of hipster lifestyle companies.
Mariano di Vaio
Mariano di Vaio is a well-known figure in the fashion industry. He is a blogger, actor, and designer from Italy. Mariano di Vaio has his own apparel line as well. He has worked with well-known firms such as Hugo Boss and Maserati, in addition to producing a book on his experiences in the fashion industry.
Jack Septiceye, an Irish YouTuber, is well-known for his game reviews and Let’s Play-style videos. After starting with playthrough-style films and game highlights, Jack’s online following increased swiftly. He secured a multi-year deal with Twitch, the world’s most popular live-streaming website, solidifying his position as a sought-after gaming influencer among businesses and fans.
Jamie Oliver is a British professional chef and television personality. He uses the platform to post pictures of the food he cooks as well as photos of his family. Oliver also regularly posts videos on Instagram, which tend to be either instructional cooking videos or behind-the-scenes looks at his life and work.
Parker Van Noord
Parker van Noord is a Dutch fashion model who is following in the footsteps of his father, Andre van Noord. He has appeared in campaigns for brands like Mango, Zara, and Carolina Herrera.
Kelia Anne MacCluskey
Here is one of the most creative Instagram photography accounts. Kelia Anne MacCluskey, a Los Angeles-based photographer, is well-known for her strange, fanciful photographs. Using contrasting visual strategies, she creates another universe with various color palettes and surrealistic elements. There are numerous photographs of people with a wide range of personalities on her page.
Gabriela Milian is a New York-based multimedia journalist, media strategist, and lifestyle enthusiast. Her professional experience in English and Spanish television reporting has landed her on notable networks such as ABC News, NBC News, CNN, and Telemundo. Her upbeat social media presence, combined with her natural on-camera talent, grabs viewers’ attention.
Sommer Ray is a Denver, Colorado-based American wellness model, YouTube vlogger, and former Vine celebrity. She is currently residing in Los Angeles, California. She rose to prominence thanks to her self-titled YouTube channel.
Zo Sugg, often known as “Zoella,” is a renowned Instagram lifestyle influencer. She was also a co-founder of “filmmapp” and “templateapp.” She is not just an Instagram influencer; she is also a YouTuber and the author of several books. Girl Online, her debut novel published in November 2014, set a record for the highest first-week sales. She blogs about fashion, beauty, food, and other topics that are important to her.
Babba C Rivera
Babba’s page is a great spot to look for unique street-style ideas. She is so successful that she was named to the Forbes Under 30 list! She expertly combines everyday apparel with brilliant colors, dramatic pieces, and killer accessories that would look great on everyone.
Khaby Lame is well-known for silently mocking other videos that demonstrate overly complicated life hacks. He is prominent on TikTok, but his success has spread to other social media platforms, like Instagram. Check out his Instagram account for life hacks.
Genre: Real Estate
Tom Ferry is without a doubt the most well-known figure in modern real estate, as well as the owner of the number one real estate coaching business in the United States. He puts what he preaches into action, fully utilizing the power of social media. He teaches his consumers and offers insider market knowledge, assistance to buyers and sellers, and investment advice.
Alia Marie Shelesh
With over 5 million Instagram followers, Alia Marie Shelesh is a major female influencer in the gaming industry. She breaks through major preconceptions and paves the path for female gaming influencers. Alia has been a gamer since she was six years old, when she received her first PlayStation.
Ella Mills, better known as Deliciously Ella, has long been active in the world of food blogging. She lives a plant-based lifestyle and supports others in making it enjoyable and sustainable. The recipes by Mills are colorful and appealing. She is a mother and a businesswoman in addition to being a culinary blogger. For those who want to start making plant-based meals, she has her own cookbook, podcast, and app.
Joanna Goddard, commonly known as “CupofJo,” is the creator of the daily women’s lifestyle blog. It all began in 2007 with the launch of the same-named website, which quickly became one of the most popular tools for women. Jo started covering the same topics on Instagram shortly after it launched. Fashion, cuisine, motherhood, design, travel, and relationships are among Joanna’s interests. For many women, she is a great source of comfort, inspiration, and encouragement.
Chrissy Ford is a New York-based writer and wellness advocate. She also has an incredible sense of style, which she shares with all of her admirers. She has the ability to combine macho tailoring with magnificent gowns and truly fantastic designs to produce a unique appearance that no one else possesses. Her Instagram feed has photos of all of these beautiful looks.
Agostina Laneri is a well-known Instagram star who was born in Argentina on August 12, 1984. She is well known for her active Instagram account. She is well known for her eponymous line of personal training and fitness items.
Tom Cassell, commonly known as “Syndicate,” is a video game blogger, YouTuber, and streamer. “TheSyndicateProject,” Tom’s YouTube channel, has over 9 million subscribers and has become a one-stop shop for gamers, particularly those interested in popular titles like Halo, Call of Duty, Fortnite, and Minecraft.
Garrott Coelho is a fitness model from the United States who began his career as an NCAA all-American wrestler. He spent 20 years learning the ins and outs of losing body fat and regaining control of his physique when necessary.
Kavita Donkersley founded “She Wears Fashion” when she was 16 years old, admitting that it was a complete failure and that she was utterly befuddled. She persisted, and with each passing year, she grew to appreciate her love of travel and fashion. Kavita advanced in the field solely by hard effort, perseverance, and a little luck. She collaborates with well-known companies and attends prestigious events such as Coachella.
Alton Devon Mason
Alton Devon Mason is an American male model. He was the first black male model to have walked for Chanel, and he has modeled for brands like Gucci, Versace, Fenty x Puma, Michael Kors, Puma, Philipp Plein, Jeremy Scott, Tom Ford, Valentino, Fendi, Karl Lagerfeld, and Louis Vuitton.
Benito Skinner is a writer and performer who specializes in comic material. His popularity as a comedian has earned him a large following, making him one of the top contemporary Instagram influencers.
Mark Fischbach dropped out of college to become a gaming influencer on YouTube, where he now has over 30 million subscribers, ranking him among the top 50 YouTube channels. His games are largely about horror. But don’t let that stop you from watching his films because he always puts a fantastic humorous spin on them. You may also find more game-related content on his Instagram feed.
Christopher Adam Bumstead is a professional IFBB bodybuilder from Canada. He made his competition debut in 2014 at the age of 19 and earned his IFBB pro card at the age of 21 after winning the IFBB North American Bodybuilding Championship in 2016. He is the reigning Mr. Olympia Classic Physique champion, having won in 2019, 2020, and 2021.
Ulisses is a fitness influencer and model from the United States. This New York native has won four ‘natural’ titles in bodybuilding competitions, including the Universe Natural and World Natural categories twice.
Bella Kotak, a popular Instagrammer, specializing in fine art and fashion photography. She is employed in England. The lovely settings, traditional fairy tales, and strong female characters inspire the girl’s wonderful paintings.
Tieghan Gerard started food blogging in 2012 and has since become one of the most well-known food bloggers in the world. She has appeared on HGTV, Food Network, Crate & Barrel, and other shows, and she has written two cookbooks. Visit her blog, Instagram, and cookbook for cooking ideas.
Carter is a personal trainer who provides “fitness advice that doesn’t have to revolve around your life.” His social media page is chock-full of helpful hints and information on issues ranging from items that slow down your metabolism to red flags for weight reduction. Carter even posts “before” images of himself at 300 pounds.
Jacob is another well-known travel influencer you may not have heard of. He is first and foremost a storyteller, as well as an adventure photographer, videographer, and athlete. He narrates his stories to his thousands of social media followers.
Belén Mozo is a Spanish professional golfer who competes on the Ladies European Tour and the LPGA Tour. She was born on September 25, 1988. Mozo won the British Ladies Amateur Golf Championship in 2006 as an amateur. Mozo also competed in the European Women’s Team Championship, the US Women’s Amateur, and the World Amateur Team Championships. Due to major injuries, Belen Mozo quit professional golf in July 2019.
Lexi Reed is a top Instagram weight loss influencer who has lost over 312 pounds naturally in two years. Reed started posting about her weight loss journey on the social media platform. Reed also offers advice and motivation to others who want to lose weight.
The Bucket List Family
This list would be incomplete if I did not include the Bucket List Family. They are well-known Instagram travel influencers, and I am convinced you will appreciate them. These five are frequently referred to as “social media sensations,” and we wholeheartedly concur!
Kiana Danial is the CEO of Invest Diva, a best-selling financial literacy book, and a professional finance expert who writes for Nasdaq. Her life’s mission is to use education to empower women to control their own financial futures.
Gina Homolka, a writer and food blogger, has taken over the Instagram food world. With over 1.9 million followers on Instagram, she is one of the most popular food bloggers, transforming everyone’s favorite delicacies into guilt-free, nutritious alternatives.
Felicia’s 140-pound weight loss offers her some credibility as a weight-loss advocate. Her metamorphosis has inspired her Instagram followers as well as the millions who saw her on “Good Morning America.” Following Felicia’s Instagram profile can help you keep on track to achieve your goals, whether they be nutritious meals or workout programs.
She is a fashion travel influencer who appreciates the outdoors and nature. She adores fashion and creates content by incorporating fashion and style into the themes she investigates. On her profile, you’ll find beautiful shots of places she’s seen as well as photos of herself that will make you think she’s an adventurer.
Reuben Singh, a British businessman, was born in 1976. After finishing courses in politics, English, and business studies and getting a General Certificate of Secondary Education, he launched the retail company Miss Attitude. Reuben Singh created the contact center company alldayPA in 2000 and was chosen CEO of the private equity firm Isher Capital in 2018. This well-known FX trader is also a philanthropist who has received various accolades and honors.
Jonathan Cheban, commonly known as “FoodGod,” is a reality television personality, entrepreneur, and former publicist from the United States. He operates two restaurants in the United States: Sushi Mikasa in Miami and Burger Bandit on Long Island
At first sight, Nala Cat appears to be an ordinary cat, but her 4.5 million followers imply that she has some fascinating adventures if you follow her. She has the most Instagram followers, and her name is even on the Guinness World Records list!
Meg Boggs stays at home with her daughter, Maci. On her blog and social media, she is open and honest, constantly discussing her postpartum body and other issues of being a new mom, such as fatigue and nursing difficulties. Her Instagram feed is full of photos of her and her family.
Sam Schnur, an east coast food blogger, writes about local Miami restaurants. The name “Naughty Fork” fits Sam’s blog, which features fatty meals. Samantha Schnur created The Naughty Fork as an Instagram feed to express her passion for food, wine, and photography.
Precious Lee is a plus-size model who has walked in Christian Siriano fashion shows and has appeared in magazines such as Essence and Vogue. To put it another way, she’s a game changer. She’s recently started posting about body acceptance and self-love on her social media pages.
Popular Celebrities on Instagram
Instagram is one of the most popular social media platforms with over a billion monthly active users. It is a great way to stay connected with friends and family, but it is also a powerful tool for celebrities to connect with their fans.
Many celebrities have taken to Instagram to share intimate details of their lives and to build their personal brands.
However, not all celebrities are active on Instagram. Some have chosen to step away from the platform, while others have never been active in the first place. In this blog post, we will take a look at some of the most popular celebrities on Instagram.
- Cristiano Ronaldo
- Ariana Grande
- The Rock
- Kylie Jenner
- Kendall Jenner
- Selena Gomez
- Leo Messi
- Kourtney Kardashian
- Khloe Kardashian
- Kim Kardashian
- Demi Lovato
- Emma Watson
- Justin Bieber
- Taylor Swift
- Steve Madden
- Neymar Da Silva Santos JR
- Nicki Minaj
- Kevin Hart
- Miley Cyrus
- Snoop Dogg
- Katy Perry
- Vin Diesel
- Cardi B
- Virat Kohli
- Chris Brown
Top Influencers on Instagram FAQ
How much do the top Instagram influencers earn?
There is no one answer to this question, as earnings can vary greatly from one Instagram influencer to the next. However, studies have shown that the top Instagram influencers can earn anywhere from $75,000 to $300,000 per post. This means that if an influencer has a large following and posts frequently, they could easily earn millions of dollars per year.
How many followers does one need to be an influencer?
The answer to this question is not as straightforward as one might think. There are a number of factors that come into play, such as the quality of one’s followers, the topic of interest, and the platform on which the influencer is active.
Generally speaking, an influencer is someone with a large following who is considered to be an authority on a particular topic. However, the size of one’s following is not the only thing that determines whether or not someone is an influencer. The quality of the followers is also important.
Who has the most Instagram followers in 2023?
Except for Instagram’s own account, Cristiano Ronaldo’s Instagram account has the highest number of followers in 2023. His overall number of followers on the network is 494 million. Ariana Grande, a pop singer, is in second place with 338 million followers, followed by actor Dwayne Johnson, or “The Rock,” who has 345 million followers.
Who is the highest Instagram earner?
Cristiano Ronaldo, a well-known Portuguese professional football star, is the highest Instagram earner. In addition, he has the most followers on the network (aside from the Instagram account). His estimated price per post ranges from $470,000 to $790,000.
Does Instagram Pay Money?
Instagram, as a social media network, does not pay influencers. However, it is possible to earn money by working on Instagram. The ideal approach to achieving this is to develop an influencer agreement with a brand in which the brand pays you for each post for product advertising.
Conclusion: Popular Instagram Influencers
As we can see, there are many popular and inspiring Instagram influencers out there. This list is only a small sampling of the thousands of influencers who are making a difference. While it’s great to follow and be inspired by these influencers, it’s important to remember that we all have the ability to make a difference in our own way.
If you know of any other influencers who should be on this list, let us know in the comments section. And most importantly, don’t forget to share this with your friends who might be looking for Instagram influencers to follow!
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