How to start a Blog on Instagram and be Profitable


It is important to learn how to start a blog on Instagram which can make you profitable. What most people don’t know is that Instagram can be used by a blogger to generate more traffic on their site or get more people to view their content.

Blogging on Instagram is being referred to as microblogging. As a blogger on Instagram, your post on Instagram can not be more than 2,200 characters.

Microblog can be referred to as a way you can share information through short posts using platforms like Instagram or Twitter.

Many people start a blog on Instagram to sell their products and also create awareness about their brand. You can decide to start a blog on Instagram if you are the kind of person that loves to share ideas with people or loves relating with people.

Here are eight tips that can help you out if you wish to be a blogger on Instagram:

  1. Create an Instagram Account
  2. Pick A Good Niche
  3. Create an Attractive Bio
  4. Use Attractive pictures
  5. Write a Creative Caption as Your Blog Post
  6. Employ Hashtags
  7. Enagage Your Audience and Similar Pages in Your Niche
  8. Add Locations to Your Posts

1. Create an Instagram Account

Creating an Instagram account is free and takes just a few steps to do. There are three types of accounts one can create on Instagram:

1. Personal profiles:

These are suitable for people who want to keep their accounts private and allow only a few people to stay connected with them.

2. Business profiles

These are suitable for people who want to create a page for their brand and increase the sales of their product.

3. Creator profiles

Instagram created these profiles mainly for bloggers, influencers, and content creators because of the added benefits it offers. Some of the benefits of a creator profile are; Detailed growth data, Sponsored posts, Streamlined messaging, Off-platform links, and Flexibility.

2. Pick a Good Niche

When learning how to start a blog on Instagram, one of the ways you can grow your account as a blogger is to give your audience what will make them react to your post. This is why it is important to choose a niche for your Instagram blog. This will let your audience know what kind of content they will get going forward if they follow you.

You can also create a site for your blog for situations where you have to share content that is more than 2200 characters. You can make your audience see the content by putting the link on your Instagram bio or you can also share the link on your page.

Below are the Top 12 highly profitable Instagram niches you can choose as a blogger on Instagram

  • Travel
  • Beauty
  • Health and fitness
  • Fashion
  • parenting
  • lifestyle
  • Business
  • Photography
  • Music
  • Food
  • Money
How to start a blog on Instagram

3. Create an Attractive Bio

An Instagram bio is a short and detailed text underneath your photo within your Instagram profile. An Instagram profile is where your audiences view your pictures and all the content you have posted. Your bio allows you to show everyone who you are and what kind of content you share.

You need to give the audience who come to check out your profile an idea of what they should expect if they follow you. The link to your site can be on your bio and you can also choose to share your contact information like an email address or a phone number through which your audience can reach you. Some bloggers like to share a quote, their location, and some hobbies on their bio.

Your bio should be captivating and also be as detailed as possible as this will most likely attract people who will react to your content.

How to start a blog on Instagram

4. Use Attractive pictures

Instagram is a platform where the pictures you use in your content or post on your page matter more than even the captions. Pictures you share need to follow your brand identity design.

This should remain consistent throughout your Instagram posts. It is important to note that you don’t have to always use your own pictures to post. Always make sure you use pictures related to what you are sharing on your page.

Here are the top 11 websites you can download high-quality stock images you can use on your post for free.

  • Pexels
  • Pixabay
  • SplitShire
  • Vecteezy
  • Gratisography
  • Flickr
  • StockSnap
  • ISO Republic
  • Foca
  • Reshot
  • Shot Stash

5. Write a Creative Caption for Your Blog Post

A caption is used to share informative blog content on Instagram. Because the caption cannot be more than 2200 characters, most bloggers prefer to share an excerpt of an original blog post and thereafter direct other their Instagram followers to go read the rest on the main blog website.

Meanwhile, if you are blogging directly via Instagram, blog posts don’t necessarily have to be long before you communicate with your audience. Always try to make your posts as short and detailed as possible to avoid creating boring content. The most important lines in your captions are the first line as this serves as a summary of what your content is all about.

Your introduction should be an attention grabber. It should be a short line so they can read it easily without having to click any other button to read it in full.

Your concluding words should spur your audience to take a particular action. You can ask your audience to like your content, tag a friend, or hit the follow button.

When creating your Instagram blog posts, make sure your text isn’t too long especially if you’re writing a long piece. When it is too long, it could be too difficult for your audience to scan through.

6. Employ Hashtags to Boost Your Post Reach

Hashtags are used on social media platforms like Instagram which makes it easier to find information with a theme or specific content.

You may use hashtags on both static Instagram photos and Instagram stories. With static postings, you may use up to 30 hashtags. You may add up to 10 hashtags in an article.

When employing hashtags, even non-followers can locate your material if they’re looking for that particular hashtag. This helps Instagram bloggers to reach new audiences and expand their following.

7. Enagage Your Audience and Similar Pages in Your Niche

The main goal of utilizing social media is to be social—this means connecting with other users on Instagram. You may like and comment on other users’ postings, and you can follow them.

When you communicate with other users, they’re more inclined to check out your profile and microblog. If they enjoy what they see, there’s a possibility they’ll follow you back or at least leave a like or remark to return the favour.

8. Add Locations to Your Posts

 Instagram Bloggers prefer to use geotag to simply add a geographical location to tell their audience where a picture is taken. You can easily share a location of a restaurant, fashion designer shop, or coffee shop by using a geotag to show the exact name and location of these places.

It also helps others find pictures related to a particular location. Using geotags helps blogs to boost their readership since Instagram users may search for location-based posts and stumble across any post that contains a geotag. If a user likes your content, the person might react to your content or even follow your page.


How can you Make Money as Blogger on Instagram?

So far, we have discussed how you can become a successful blogger on Instagram. It is important you also learn how to make money from being a blogger on Instagram. What is the point of dedicating your time to something that won’t be profitable in the long run?

Here are the top 10 ways you can use to monetize your Instagram blog

  • Offer paid membership plans
  • Become a freelance blogger
  • Create a webinar
  • Make money from online ads
  • Become an affiliate marketer
  • Sell e-books
  • Host a virtual summit
  • Sell online courses
  • Sell merchandise
  • Write sponsored posts
  • Offer to coach or consulting services

Related post

How to start a blog on Instagram FAQ

This section includes the most frequently asked questions about how to start a blog on Instagram.

How do Instagram bloggers make money?

Instagram can be an incredibly powerful brand-building tool for bloggers. From audience building and positioning yourself as an expert to traffic acquisition and an added revenue stream.
Instagram blogging is one of the most important things you can do in terms of promoting your brand. When it comes to getting audiences and readers, Instagram is the most reliable platform you can use.
Instagram allows you to grow a community around you and your business and connect with readers.
Using Instagram, the right way will surely allow you to grow your blog traffic and increase your sales.

Can you make a blog on Instagram?

Blogging has evolved over the years and the platforms which people use to receive information, have changed. One major change is the shift from actual blogs hosted on websites to people microblogging.
A microblog is a way to share information through short posts using platforms like Instagram or Twitter.
Starting a blog on Instagram would fall under microblogging. You don’t need to deal with web hosting, web design, or writing lengthy content to become a blogger on Instagram.
Creating a blog on Instagram will allow you to share your ideas with a large audience and you will be able to make money by partnering with brands and promoting their products.

Instagram blogging ideas

Stick to Your Blogging Niche.
Make Use of Your Bio.
Always use Relevant Hashtags.
Use Amazing Pictures.
Connect with Fellow Bloggers.
Engage with Your Followers.
Use Instagram Stories to Promote Your Post.
Be Consistent with a Posting Schedule.
Tag Brands and Add Geotags.
Review Your Instagram Content & Progress.

Summary: How to start a blog on Instagram and be profitable

In other words, Instagram is a social media platform used by blogging to communicate their ideas. This kind of blogging is called microblogging because you can’t use more than 2200 characters. There are eight things you have to do if you wish to become a blogger on Instagram.

  • Create an Instagram Account
  • Choose a Niche for Your Instagram Blog
  • Create a detailed Bio
  • Use Attractive pictures
  • Write Your Instagram Blog Posts
  • Use Relevant Hashtags
  • Geotag Your Posts
  • Interact with your audience and other Instagram users

Do you have any questions or comments? do drop them below.

I am a social media geek. I spend most of my time trying new things on social media. I love to make friends so much that I would like to connect with you right now. Kindly hit me up after checking out this article.