Instagram is a popular destination for people to share photos, videos and blog posts. With the new updates on Instagram, there are better ways to reach out and connect with your audience. In addition, having a big following on Instagram can help increase sales, traffic and visibility of your brand, which makes it essential to increase your followers.
If you want to increase your followers on Instagram, then this is your must-read blog. These tips will help you get even more followers by using some great hacks and tricks that you don’t hear about — but can make a difference!
20 Pro Tips to Increase Following on Instagram
- Optimize your Bio
- Define your Target Audience
- Determine the Optimal Moment to Post on Instagram
- Consistent Posting
- Discover how the Instagram Algorithm Works
- Experiment with Various Content Types
- Develop a Consistent Brand Story and Aesthetic
- Make Compelling, Lengthy Captions
- Research Hashtags and use them
- Engage your Audience
- Collaborate with others
- Promote your Account across Multiple Channels
- Use Instagram Analytics Tools
- Host an Instagram Giveaway
- Pin your Best Comments
- Promote user-generated content (UGC)
- Use Great Design and Photo Editing Tools
- Add Keywords to Your Bio’s Name Field
- Create a Stunning Instagram Grid
- Focus on Quality Followers
Let’s explore each strategy for increasing Instagram followers in more detail.
1. Optimize your Bio
Your Instagram bio describes who you are, what you stand for, and the desired outcome you would like users to take after viewing your profile. Furthermore, your Instagram bio should include information such as;
- A clear description of what services you offer
- A call to action
- A link
- Consider using a branded hashtag
Do you want to add multiple links to your Instagram bio using linktree, check this out!
2. Define your Target Audience
Understanding your audience is very key to knowing how to increase followers on Instagram. Questions such as who your audience is, what work they do, when and how they use Instagram, and their challenges will help you to create the right kind of content for your audience.
3. Determine the Optimal Moment to Post on Instagram
Using Instagram insights and other insight tools, you should try and find out when your followers are usually online. From your Instagram business profile, click on the “Insights” button. From there, scroll to see your audience’s most active times.
In addition, timing is very essential in sending out posts. If you’re a retail brand, for example, you might want to try out posting after work hours or during lunch
4. Consistent Posting
Posting consistently is another key tip to increasing followers on Instagram. Posting at least once a day or 4 times a week are effective measures to maintain consistency on your page. In addition, with the new Instagram algorithm, consistent posting is key to growing followers on Instagram.
However, quality must not be overturned for quantity. Posting daily does not give you the upper hand unless you post quality and solid content. You can also use Instagram scheduling tools to make this better for you.
5. Discover how the Instagram Algorithm Works
Instagram recently moved from a chronological feed to a ranked timeline which has resulted in a 50% increase in the visibility of posts by others. You do not need to find or source ways to beat the algorithm. All you have to do is just learn how to work with it and increase efficiency on your end.
What people see on their timeline is determined by six factors: interest, timeliness, relationship, frequency, following, and usage. These factors may seem a lot like a drag, but you do not have to worry much. All you need is to consistently create solid content for users, and these factors will definitely favour you.
6. Experiment with Various Content Types
Over the years, Instagram has become so much more than photos. Different content types such as Reels, Videos, Stories and Guides are as important as photos. Experimenting with these various content types will help in increasing your reach and gaining more followers.
Reels have become very widely accepted on Instagram and even an icon has been created for this content type. This icon can be seen in the middle of the bottom app bar. Short videos have become a recent trend on most platforms such as Youtube, Snapchat and the likes
7. Develop a Consistent Brand Story and Aesthetic
Whatever your goals are, it is critical to maintaining a consistent brand personality and image. Your content should be easily recognizable at a glance without having to think. Consider your Instagram grid as one unified element. Instagram Stories may always be used to publish stuff that doesn’t quite suit the style and feel of your regular feed.
8. Make Compelling, Lengthy Captions
Instagram captions can be up to 2,200 characters long, but after 125 characters users would have to click on “more” to see the whole caption. Writing outstanding Instagram captions can significantly increase your reach and engagement.
In addition, try out different character lengths and also try using emojis and hashtags in your captions. Captions are not always about the length, always try and mix things up to get the perfect caption for your content.
9. Research Hashtags and use them
Using hashtags well can be a good way to increase your following on Instagram. The appropriate hashtags will expose your image to a wide and focused audience, and Instagram users don’t appear to experience hashtag weariness in the same way that other platforms do.
In addition, you can include up to 30 hashtags in an Instagram post, but quality over quantity is frequently more successful. Experiment to see how many hashtags work best for your specific account.
If you want your Instagram content to reach more people especially those who are not following your page, Check this out!
10. Engage your Audience
Engagement is a very important factor for growth on Instagram. You should not focus on likes, comments, and views without considering the people behind those metrics. Interacting with users and coming down from the high horse is very important to increasing followings on Instagram.
Create engagement opportunities such as questions, polls, and so on. Keeping your audience as engaged as possible is a very good tip for increased following on Instagram.
11. Collaborate with others
Collaborating with others in any way or form is always a great way to achieve progress. Partnerships and influencer campaigns are a great way to achieve an increased following on Instagram. Users can now co-author posts on Instagram which is another great step towards collaboration.
In addition, it’s important to find and work with influencers and brand ambassadors that work in your niche.
12. Promote your Account across Multiple Channels
One of the best methods to be noticed is to increase exposure and awareness. If you actually want to increase your Instagram followers, tell people where they can find you. You may include social media buttons on your website and blog to boost social sharing across all of your networks and to show people where they can find you on Instagram.
13. Use Instagram Analytics Tools
Getting vital metrics on what your followers respond to can be very vital in knowing how to increase followers on Instagram. You can monitor several metrics on the Instagram app or by using third-party analytics tools such as Buffer, Hootsuite, CoSchedule, Later and the likes.
Using analytics, you can watch for trends from your data and see how your followers are responding to your content which in turn would help you perform better.
14. Host an Instagram Giveaway
Hosting giveaways and giving out freebies is another effective way to increase your following on Instagram. Giveaways can include free products, discounts, freebies, contests and more. Giveaways are a fast medium to quickly gain new followers on Instagram.
15. Pin your Best Comments
Instagram has given the ability to pin up to three comments for each post. With this feature, you can pin your favourite comments to the top of your post or use the pinned comments as a continuation of your caption.
16. Promote user-generated content (UGC)
This can be achieved by the usage of captions and hashtags. Your audience can be a very powerful tool in increasing your brand awareness and reach on Instagram. Users can create posts or stories and tag your business using captions, tags, and simple @’s. This is a very simple and user-friendly way to advocate and increase your following on Instagram
User-Generated Content on International Superstar Wizkid’s Instagram Story.
17. Use Great Design and Photo Editing Tools
To create quality content for your business, brand, or account on Instagram, you must use a good design and photo editing tool. Examples are Canva, VSCO, Adobe Creative Cloud Express, Lightroom, and the like to make you and your brand look clean and as professional as possible. For bigger brands, there are social media managers, photographers, designers, and the like, but as a small business or brand, you can stick to learning basic tools and skills.
To make your photographs even more interesting you have to make use of some editing applications to make them look perfect. Check out The 20 Top Instagram Photo Editors for Android & iPhone
18. Add Keywords to Your Bio’s Name Field
Adding keywords to your bio’s name field will greatly increase your discoverability on Instagram. Imagine a user searching for a keyword on Instagram and your account pops up or one of your posts. Including keywords to your bio’s name field is a great way to improve discoverability on Instagram.
19. Create a Stunning Instagram Grid
Designing a visually appealing grid on Instagram makes it easy for new users to want to explore and engage with your account. Every image needs to be of high quality
20. Focus on Quality Followers
Getting quality and active users on Instagram is very vital to increasing your following on Instagram. Having fake or inactive followers can be damaging and detrimental to your growth on Instagram. Always try and make sure you account for active and quality users to increase your following and reach.
How to Increase Followers on Instagram FAQ
You can definitely do this by being consistent and following some of these tips to guide you in pushing out better content.
You’re probably not getting followers because you’re not doing a lot of things right. Sensitize yourself by understanding the tips and rules to increase your following on Instagram.
There are a lot of tools out there that analyze hashtags and give you the best and trending ones. You could also do this by searching on Instagram and checking out the top ones
Final Thoughts: How To Increase Followers On Instagram – 20 Pro Tips
In the end, it’s a lot of trial and error. What works for one person may not work for you. If you want to increase your number of Instagram followers, be prepared to put in a lot of time, energy, and thought. It’s the long game that wins the day here.
So commit yourself to putting out great content on a regular basis, and soon enough, your followers will increase naturally by themselves.
In addition, if you are looking to get more followers on Instagram, these 20 pro tips should help. There really is no substitute for hard work, time, and patience, but the following tips should give you a leg up on the competition and help increase your engagement.
Take a week or so to look over these tips, follow them religiously when you post, and by the end of the week, your follower count should start going up.